Bestsellers
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DIY 3D flower craft kit
€24.90 -
Classic swing Shell — velvet, camel beige
€69.00€85.00 -
Reclining swing — velvet, sage
€109.00€129.00 -
New arrivals
The power of touch — supporting your child’s holistic development
Touch has a positive effect on a child’s emotional, cognitive and social development.
Our favourite toys
Looking for a gift or unsure what to choose? Discover our most-loved toys!
Meet us
Smart Memories is a family business inspired by our own experience of supporting our children’s development.
Smart Memories — handmade wooden toys
Early development toys
Early development toys are designed for the youngest children. They provide age-appropriate stimulation, engage the senses, encourage little ones to explore the world around them and help develop skills such as hand-eye coordination and motor skills.
Toys for concentration
Returning to nursery or school brings big challenges: new adventures and friendships, as well as new responsibilities and plenty to learn. How can you help your child? Practise concentration together! Keep it enjoyable — learning through play is the best way to get started.
Rocking, swaying and swinging
Rocking and swaying stimulate a baby’s vestibular system through movements that feel familiar and natural. Babies regularly experienced this kind of movement in the womb.